Posted on December 28th, 2019
Voclio is a marketplace that allows singers to sell vocal tracks and acapellas to producers around the world. Singers can sell acapellas exclusively or non-exclusively, set their own prices, and retain 100% of profits.
In this article, we’ll give you 7 tips for selling vocals on voclio. We hope that these tips will help you sell more acapellas and set you up for success on the site!
This is simple, but should not be overlooked! Your followers will only know that they can license vocals from you if you tell them. In all likelyhood you’ve worked hard for your social followers. And whether you have a little or a lot, you should capitalize on that hard work. But most importantly, your followers are fans. Fans are much more likely to want to purchase vocals from you than some random person off the street (or internet). In fact, many of your followers might be legitimately excited about the opportunity to use your vocals on one of their tracks!
There are two reasons why uploading vocals consistently will benefit you. The first is more of a good general business practice. Uploading vocals consistently keeps followers engaged and interested in what you’re going to come up with next. It also gives potential buyers a large variety to choose from, increasing the likelyhood that one of your vocal tracks will appeal to a buyer.
The second has to do with the way that voclio displays acapellas. This in all likelihood will change sometime in the future. But for now, the default view for site browsers is to display vocals in order from newest to oldest. Site users can filter the results to show vocals in random order or in order of popularity. But the default view is newest first. This means that everytime you upload a vocal, it will show up on the top of the page until new vocals are uploaded. This is valuable space that you can acquire by uploading new vocals consistently!
Voclio has only been around for a few months. So it’s still early in the game. But so far, the majority of purchases are non-exclusive licenses and in the $30-$50 range. This shows that it is important to have one license option under $50. Even if it’s something with a lot of restrictions on the license. Maybe purchasers are only allowed 1000 streams on the final track until they have to purchase a new license. Whatever it is, having at least one low price option prevents you from excluding some of the market.
In addition it gets you a foot in the door. If someone buys your lowest priced license and makes a track that they love with your vocals, they are more likely to come back for more. This time with a willingness to pay more since they have confidence that they can make a killer track with your vocals!
Voclio MyStore allows you to easily sell your acapellas from your own website. If you have a website through something like Wix, Squarespace, or Wordpress, then it’s super easy to embed your personal vocal store into your website! If you don’t have a website you can still direct followers to your MyStore link - which will be your voclio hosted store where someone can find all your vocals available for sale.
This goes along with the same idea as the last tip. The more places your acapellas are available, the more chances you have to sell them. And you’d be surprised by how many people are searching for vocals and acapellas on YouTube!
Look at purchasing vocals for the producer’s point of view. It can be a little scary to spend money on an acapella without having tried to make a track with it. What if they purchase your vocal and the vision they had in their mind for it just isn’t that great? These worrisome thoughts could eliminate some potential buyers. On the flip side, if you offer your acapella’s as a free download and a producer makes a track that they love with it, now they HAVE to purchase a license so they can let the world hear the great track they just made. And better yet, they will be much more likely to purchase a higher value license, potentially even an exclusive license to make sure the track is all theirs!
Free downloads cannot be used for any for-profit uses and songs made with vocals downloaded for free cannot be published to any platform. In addition, Voclio now enables you to upload your streaming file with a voice tag, in order to provide extra security when offering free downloads.
When you upload a vocal to voclio, you can upload a streaming file and an upload file. The streaming file is what listeners will hear when browsing the site. And the download file is what users will get when they purchase the track. As such the streaming file can include things like a voice tag (great if offering free downloads), or backing music since buyers won’t actually receive the streaming file. Test out whether or not your tracks with backing music sell better or worse. In some ways you could think of it like staging a house. If you have an awesome backing track behind your vocals it automatically makes your vocals sound better. It also gives potential buyers a good idea of the potential your acapella has!
On the other hand, having a purely isolated vocal leaves it completely open to a producers imagination. Which could be a good thing too!
We hope that these tips can help you maximize your success on voclio. If you have any tips that you’d like to share feel free to get in touch with us on social! @VoclioOfficial. Or drop us an email at firstname.lastname@example.org